Peugeot / Toys - Agency: BETC / Paris - Production: Wanda / Paris
Awards
4th most awarded ad in the world at the Gunn Report.
Gold Lion at Cannes Advertising Film Festival TV/cinema Winner at The 20th London international Advertising Awards Best direction at the 13th European Car Advertising Film Festival Gold world medal in Car category, Silver for « best art direction » at the New York Festival TV advertising award Gold medal automotive at the Montreux Awards Grand prix TV at the Club des directeurs artistiques Paris 1st Price in Car category at Mobius awards. Gold Award in Film Category at Golden Drums awards Winner at The Cresta International Advertising Awards Silver Award at Epica awards Silver Award for TV- cinema and Art Direction categories at the Loerie Awards Silver Award in Car and Brand Launch categories at Effie Silver Award in car category and bronze in direction category at the International Andy awards Silver Award in car category and silver in direction category at the Clio awards Miami Bronze Award in international TV category at the Automotive news europe advertising awards Marcus in the film category at the European car Advertising Film Festival Bronze Award at Eurobest awards Selection Imagina
cb news Le film est quasiment inracontable tant sa maestria réside dans l’équilibre subtil et précaire de la réalisation judicieusement confiée à Philippe André.
creative review. There is a realism and seriousness to the direction that really makes the concept work.
