AGE UK - Just another day

AGE UK - Just Another Day - Agency: Drum - London / Production: Independent Films - London

In collaboration with Channel 4

Age UK asked me to direct this film 'Just another day', to show the everyday monotony of lonely people in England. (This is the 2' version. See the 4’ version in Narrative section or link below.) 

With the film, Age UK’s 2017 Christmas campaign saw their highest increase in volunteers and donations ever recorded. The 60sec TVC and 4min long-form film were also supported by a partnership with Channel 4.

Long form version

Photos

Press

David Reviews. *****

Monty Verdi. Age UK (…) saw their highest increase in volunteers and donations ever recorded.

Little Black Book.  Poignant Film for Age Uk. 

Ad Week. It conveys the man’s loneliness with incredible efficiency through subtly shifting scenery and other heartbreaking details.

Age Uk. Directed by the award winning and highly acclaimed Philippe Andre, ‘Just another day’…

Drum. It was very important for me to make this film for such a great cause 

Creativity.  Editor’s Pick. This may be the saddest Christmas spot you see all year

Examiner. This is the heart breaking reality for many older people in this country.

Evening Standard. This powerful film will make you think differently about Christmas;

Campaign.  Over 1.2 million older people in England are chronically lonely.

Dorset Echo. Directed by Philippe Andre, ‘Just Another Day’ shows the everyday monotony of a lonely widower

The Stable.  Age Uk’s Christmas Ad has to break your heart

Culture Pub.  Age Uk réussit à nous décrire la solitude dans ce qu’elle a de plus cruel. 

Ad Forum.  Poignant Film for Age Uk. 

Independent. Philippe Andre’s new emotive film ‘Just Another Day’ for Age UK urges us to look after our elderly people

Bridport news. Directed by Philippe Andre, ‘Just Another Day’ shows the everyday monotony of a lonely widower.

The Dots. Just Another Day

Daily Commercials. Sadly, this is the heartbreaking reality for many older people in the UK.

Evening Standard. This powerful Age Uk advert will make you think differently about Christmas.

Age Uk Facebook. We’re really proud to bring you our new film ‘Just another day’.

Stylist. The Age UK advert has reduced me to tears.

Alf Insight. The same shots depicting the man’s daily life are repeated over and over.

Adsofbrands. For 1.4 million older people, Christmas isn’t a special day for and just passes them by.

HuffingtonPost. The charity has commissioned a film, titled ‘Just Another Day’, to portray the reality of spending Christmas alone.

Red. Age Uk released heartbreaking Advert…

Blogspot. My goal was to recreate what is loneliness for older people.

DailyMail. We're really proud to bring you our new film 'Just another day'.

Chronicle. Loneliness can have a devastating impact on an older person’s mental health, a charity has warned