AGE UK - Just another day
AGE UK - Just Another Day - Agency: Drum - London / Production: Independent Films - LondonIn collaboration with Channel 4 Age UK asked me to direct this film 'Just another day', to show the everyday monotony of lonely people in England. (This is the 2' version. See the 4’ version in Narrative section or link below.) With the film, Age UK’s 2017 Christmas campaign saw their highest increase in volunteers and donations ever recorded. The 60sec TVC and 4min long-form film were also supported by a partnership with Channel 4. Press Monty Verdi. Age UK (…) saw their highest increase in volunteers and donations ever recorded. Ad Week . It conveys the man’s loneliness with incredible efficiency through subtly shifting scenery and other heartbreaking details. Age Uk . Directed by the award winning and highly acclaimed Philippe Andre, ‘Just another day’… Drum . It was very important for me to make this film for such a great cause Creativity . Editor’s Pick. This may be the saddest Christmas spot you see all year Examiner . This is the heart breaking reality for many older people in this country. Evening Standard. This powerful film will make you think differently about Christmas; Campaign . Over 1.2 million older people in England are chronically lonely. Dorset Echo . Directed by Philippe Andre, ‘Just Another Day’ shows the everyday monotony of a lonely widower The Stable . Age Uk’s Christmas Ad has to break your heart Culture Pub . Age Uk réussit à nous décrire la solitude dans ce qu’elle a de plus cruel. Ad Forum . Poignant Film for Age Uk. Independent. Philippe Andre’s new emotive film ‘Just Another Day’ for Age UK urges us to look after our elderly people Bridport news . Directed by Philippe Andre, ‘Just Another Day’ shows the everyday monotony of a lonely widower. The Dots Just Another Day Daily Commercials Sadly, this is the heartbreaking reality for many older people in the UK. Evening Standard This powerful Age Uk advert will make you think differently about Christmas. Age Uk Facebook We’re really proud to bring you our new film ‘Just another day’. Stylist The Age UK advert has reduced me to tears. Alf Insight The same shots depicting the man’s daily life are repeated over and over. Adsofbrands For 1.4 million older people, Christmas isn’t a special day for and just passes them by. HuffingtonPost The charity has commissioned a film, titled ‘Just Another Day’, to portray the reality of spending Christmas alone. Red Age Uk released heartbreaking Advert… Blogspot My goal was to recreate what is loneliness for older people. DailyMail We're really proud to bring you our new film 'Just another day'. Chronicle Loneliness can have a devastating impact on an older person’s mental health, a charity has warned
